Gwynnie the Cannabis Queen: Paltrow expands Goop empire with range of potty products including bath bombs and weed-infused cocktails as California relaxes its marijuana laws
- Her empire Goop is set to capitalise on California’s newly relaxed cannabis laws
- It is promoting a range of marijuana products which can promote well-being
- The Goop brand is known for backing such bizarre therapies as vaginal steaming and coffee enemas
She has never been short of ‘useful’ advice for the modern woman, but this may be Gwyneth Paltrow’s pottiest move yet.
She has never been short of ‘useful’ advice for the modern woman, but this may be Gwyneth Paltrow’s pottiest move yet.
Her lifestyle empire Goop is set to capitalise on California’s newly relaxed cannabis laws by promoting a range of marijuana products which, according to its advocates, can promote well-being.
The wacky Goop brand, known for backing such bizarre therapies as vaginal steaming and coffee enemas, will soon provide vaporiser pens and cannabis tea bags, and even pot-based recipes, including how to make a Pimm’s-based ‘Cannabis Cup’ cocktail.
Miss Paltrow, 45, has admitted to smoking cannabis and is collaborating with marijuana superstore MedMen – described as ‘the Starbucks of weed’ – for the new venture.
A plethora of Gwynnie-approved products now feature on a Goop-branded wall in one of MedMen’s branches in California, where the drug was legalised in January.
THE BATH BOMB: Bath bombs made by Kush Queen celebrate ‘women who love cannabis’ for about £10 each. They each contain essential oils and 25mg of CBD
THE HIPPY TEA: Cannabis tea brand Kikoko provides tea bags for about £6 a bag, or in packs of ten. Try Tranquili-Tea for calmness, or Sensuali-Tea for sexual enhancement
The American chain, whose mission is to ‘mainstream marijuana’, was even the official sponsor of a £500-a-head ‘In Goop Health’ conference in Los Angeles this month.
The company ran panels on the purported benefits of cannabis and handed out gift bags full of ganja goodies to hundreds of guests.
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Products to be sold in conjunction with Goop include £12 ‘patches’ containing CBD, a non-psychoactive cannabis compound which some advocates believe could have medical benefits.
Other products include weed bath bombs, cannabis-infused tea bags and luxury gluten-free cannabis chocolate bars.
THE CHOCOLATE: Défoncé Chocolatier bars come in a variety of flavours, including Matcha, which fuses white chocolate with marijuana and matcha tea leaves. Each 100g bar costs about £20 and contains 90mg of psychoactive THC. Gluten-free, obviously
THE VAPE: Vaporiser pens each contain 150 marijuanainfused drags. Sleek palm-sized ones by Beboe are for sale on Goop for about £50 each, aimed at a middle-class marijuana market
The controversial website also champions the use of cannabis in treating pre-menstrual syndrome in women.
It features an interview with psychiatrist Dr Julie Holland who credits the drug for alleviating the hormonal and emotional symptoms of the condition, including painful cramps, irritability, insomnia, depression, and anxiety.
Miss Paltrow appeared as a guest on The Howard Stern Show in the US last month and, when asked if she smoked cannabis, responded: ‘Sometimes.’
‘It’s legal now in California,’ she added.
THE COCKTAIL: Goop’s Up In Smoke cocktail promises ‘your daily dose of greens’. It contains mescal, aquavit, lime juice, agave syrup, an ounce of cannabis leaf juice and 15mg of CBD tincture.
Miss Paltrow joins a growing wave of celebrities cashing in on the new relaxed cannabis laws.
In 2016, actress Whoopi Goldberg started her company Whoopi & Maya, which sells medical marijuana products to relieve menstrual cramps.
Virgin founder Richard Branson, who supports the legalisation of cannabis in the UK, has invested in Sidecar, a US company that delivers products including medical marijuana.
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