I just moved into a new apartment with virtually nothing along the lines of home goods, which is both terrifying (so much money to be spent!) and exhilarating (blank canvas!). The other day, I had reached the shopping-for-a-bathroom-set segment of my decorating journey (you know — cup, toothbrush holder, soap dish, etc.), and as I looked at all of the glass and acrylic pump-bottle options, I found myself thinking, "I wouldn't even need the liquid hand soap or lotion dispenser if brands would just create aesthetically pleasing bottles of said liquid hand soap/lotion." Because really, with the exception of some fancy-schmancy and usually expensive stuff, the vast majority of hand soaps and lotions intended for sink-side usage look a hell of a lot like generic supermarket dish detergent.
Like me, the founders of The Home Edit understand that it's what's inside that counts. But Clea Shearer and Joanna Teplin also understand that, for self-proclaimed Suckers for Packaging™️ like myself, the draw of using what's inside — no matter how impressive and effective and delightful — is significantly diminished by a stylistically thoughtless bottle. And so, the queens of streamlined, visually pleasing home organization have launched personal-care products that are actually display-worthy without the help of a third-party vessel.
"Our intention from the start was to create a line of simple, everyday products that people actually need — and won't sit in the back of their bathroom cabinet," Shearer and Teplin tell Allure of Rume, their new line. "Our whole philosophy is that when form meets function, that’s where the magic happens. It's really our inspiration for everything we do. When something looks beautiful and benefits your daily routine, you are more likely to use it and maintain it."
In this case, "something" is three products: Antibacterial Hand Soap ($14), Hand Lotion ($14), and Hand Sanitizer Spray in two sizes ($5 and $10). But their focus on aesthetics didn't mean sacrificing the attention paid to the formulas' quality.
"We made every effort to use the cleanest and safest ingredients on the market without sacrificing effectiveness. No parabens, no phthalates, no sulfates, no alcohol," they tell Allure of the products, which are also fragrance-free, cruelty-free, plant-based, and hydrating — not oily or sticky. "This is important to us, but especially as moms."
Shearer and Teplin are well aware that now is an especially agreeable moment to be launching hand-hygiene products, but regardless of everyone's increased awareness during these health-conscious times, their interest in the category far predates Rume. "Both of us are — and have always been — extremely diligent about handwashing. Carrying bottles of hand sanitizer around is pretty normal to us," they say. "Honestly, it's teetering on the edge of real obsession, but at least it’s a healthy one!"
Rume products are now available for $5 to $14 at rumebythe.com.
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