Crowds wait outside Boots for hours after demand soars for new anti-ageing cream hailed as ‘Botox in a jar’ that experts claim could help facial burns and scars
- Over 94,000 people signed up to waiting list for an anti-ageing range from No 7
- And countless queued outside Boots stores up to two hours early on Wednesday
Crowds seeking a miracle cure for wrinkles have been queuing up for the latest anti-ageing cream.
More than 94,000 people signed up to a waiting list for an anti-ageing range from No 7, and countless queued outside Boots stores up to two hours early on Wednesday.
Demand soared for skincare range No 7 Future Renew Damage Reversal after impressive results of its ability to repair skin damage from the Sun were presented last month at a meeting of the British Society for Investigative Dermatology.
The cream, developed over 15 years in collaboration with the University of Manchester, has been found to reduce the appearance of fine lines and wrinkles and improve skin firmness in clinical trials.
The clamour for the so-called Botox in a jar is reminiscent of the company’s Protect & Perfect serum, which featured on the BBC’s Horizon programme in 2007.
More than 94,000 people signed up to a waiting list for an anti-ageing range from No 7, and countless queued outside Boots stores up to two hours early on Wednesday
Demand soared for skincare range No 7 Future Renew Damage Reversal after impressive results of its ability to repair skin damage from the Sun were presented last month at a meeting of the British Society for Investigative Dermatology (pictured: Queues of shoppers at Boots in Newcastle, eager to get their hands on the No7 Future Renew skinrange)
The cream, developed over 15 years in collaboration with the University of Manchester, has been found to reduce the appearance of fine lines and wrinkles and improve skin firmness in clinical trials (pictured: people queueing to buy the No7 range in Boots in Bristol)
The science show found it was the only product that justified its price tag and this led to five months’ worth of stock selling at Boots in a day.
No 7 Future Renew products, which include a day cream, night cream and eye serum, are priced from £24.95.
Richard Bowden, of No 7, said: ‘Future Renew is our biggest ever launch and we are thrilled with the reception it’s had.’
The cream uses two artificial peptides – versions of protein fragments in the skin which trigger repair.
Tests suggest the peptides regenerated the layer of proteins which makes the skin springy.
Richard Bowden, of No 7, said: ‘Future Renew is our biggest ever launch and we are thrilled with the reception it’s had’ (pictured: queues for the No7 creme in Bluewater, Kent)
The clamour for the so-called Botox in a jar is reminiscent of the company’s Protect & Perfect serum, which featured on the BBC’s Horizon programme in 2007. The science show found it was the only product that justified its price tag and this led to five months’ worth of stock selling at Boots in a day
No 7 Future Renew products, which include a day cream, night cream and eye serum, are priced from £24.95 (pictured: the queues for No7 products at a Boots in Glasgow)
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