Skin & Body Care

Helena Rubinstein’s Sandager Discusses Strategy

PARIS — Helena Rubinstein is staging a comeback in the U.K., beginning with a new space in London’s Harrods opened last Thursday. It’s part of a broader geographic push that is taking place after a decade-long repositioning as an ultra-premium skin-care brand.

Helena Rubinstein executives would not talk about numbers, but industry sources estimate the L’Oréal-owned label’s business is booming, registering sales growing by high double- and even triple-digit percentages, to about 250 million euros per year, thanks in large part to the Chinese consumer.

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